A shot of JD

Jonathan Deamer's tumblelog: for when proper writing is just too much effort. if you want, follow me on Twitter or take a random shot.

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Sep 22

whitneymcn:

(via John Borthwick)
Cool for bit.ly, of course, but it’s fascinating how totally based on this particular moment in time this ad is, and that it would have been totally incomprehensible to much of Advertising Week’s audience just a year ago.
Plus: kind of interesting that by including a bit.ly URL (in part for verisimilitude, I assume), they automatically get one metric for tracking the effectiveness of their ad. And they also make the data public.
266 clicks as of right now? I would have guessed higher, just for the novelty/curiousity factor.

I still imagine there will be some old-school ad execs wondering what the hell is going on though. I love it for sheer geeky innovation though.

(via John Borthwick)

Cool for bit.ly, of course, but it’s fascinating how totally based on this particular moment in time this ad is, and that it would have been totally incomprehensible to much of Advertising Week’s audience just a year ago.

Plus: kind of interesting that by including a bit.ly URL (in part for verisimilitude, I assume), they automatically get one metric for tracking the effectiveness of their ad. And they also make the data public.

266 clicks as of right now? I would have guessed higher, just for the novelty/curiousity factor.

I still imagine there will be some old-school ad execs wondering what the hell is going on though. I love it for sheer geeky innovation though.