A shot of JD

Jonathan Deamer's tumblelog: for when proper writing is just too much effort. if you want, follow me on Twitter or take a random shot.

Sep 25
riklomas: How good is this logo, it works on so many levels, love it! “The old Northwest Airlines logo has a very clever icon. Not only does the icon on the left of the text spell out N and W, but the arrow and circle symbolizes a compass pointing in the northwestern direction.” Clever graphic design, BUT WHAT’S THE EFFECT ON THE BOTTOM LINE? (Is what I might say if I didn’t have an appreciation for art and the aesthetics of life). I do wonder with things like logos though: does a clever, interesting design like this provide any better ROI than a simple-yet-recognisable graphic knocked out in 5 minutes? I know brand perception is sometimes unquantifiably beneficial but…

riklomas:

How good is this logo, it works on so many levels, love it!

“The old Northwest Airlines logo has a very clever icon. Not only does the icon on the left of the text spell out N and W, but the arrow and circle symbolizes a compass pointing in the northwestern direction.”

Clever graphic design, BUT WHAT’S THE EFFECT ON THE BOTTOM LINE?

(Is what I might say if I didn’t have an appreciation for art and the aesthetics of life).

I do wonder with things like logos though: does a clever, interesting design like this provide any better ROI than a simple-yet-recognisable graphic knocked out in 5 minutes? I know brand perception is sometimes unquantifiably beneficial but…
Posted at 2:08 PM Tagged: designbusiness
Source: riklomas