Sep
28
Drivers’ details sold by DVLA are used in roadside adverts - Creepy in a minority report way. Roadside cameras photographed registration plates on passing cars and displayed adverts customised to the engine types of individual passing vehicles.
(via publiccommunication)
It might be scary, but it’s kinda clever. The online-marketing-bod part of me is salivating, while trying to kick the civil-liberties part of me in the shins.