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By Jonathan Deamer. Follow me on Twitter/Instagram or take a random shot.

Dec 14

The most popular Tumblr blogs

I was thinking about this earlier. No-one pointed me to a list, and I couldn’t find an existing one, so I figured out a very vague, possibly totally inaccurate one out using Compete.  I basically listed the subdomains that receive most visitors, which may mean that sites with custom domains have been omitted (not sure how that works technically but I can think of some key Tumblr blogs missing here, possibly for that reason).  I manually deleted subdomains that are to do with the inner workings of Tumblr (except one, detailed below), such as media.tumblr.com, static.tumblr.com and data.tumblr.com.

I’ve listed only the first 25 here, but here’s the raw data to figure out the rest of the list for yourself.

Tumblr blog (Unique visitors/month)

  1. staff.tumblr.com (26,420)
  2. stfumarrieds.tumblr.com (24,590)
  3. stfuparents.tumblr.com (21,623)
  4. juliasegal.tumblr.com (16,083)
  5. rulesformyunbornson.tumblr.com (15,542)
  6. thingsthatexciteme.tumblr.com (10,187)
  7. surveyspot.tumblr.com (9,956)
  8. papertissue.tumblr.com (9,914)
  9. whatiwore.tumblr.com (9,907)
  10. kari-shma.tumblr.com (8,776)
  11. rafer.tumblr.com (8,550)
  12. suicideblonde.tumblr.com (8,515)
  13. evernote.tumblr.com (8,231)
  14. bohemea.tumblr.com (8,094)
  15. agentmlovestacos.tumblr.com (7,827)
  16. sweethomestyle.tumblr.com (7,679)
  17. azizisbored.tumblr.com (7,629)
  18. fellatiofaces.tumblr.com (7,137) NSFW
  19. slutsoft.tumblr.com (6,487) NSFW
  20. demo.tumblr.com (6,440)
  21. stuffhipstershate.tumblr.com (6,372)
  22. soupsoup.tumblr.com (6,241)
  23. icanread.tumblr.com (6,177)
  24. adobegripes.tumblr.com (5,875)
  25. lunchbagart.tumblr.com (5,842)

I won’t do any detailed analysis, but it’s interesting to note that a good proportion of the list are single-topic “gimme a book deal” blogs like Rules For My Unborn Son and Stuff Hipsters Hate. (I say that with a tongue half in my cheek, of course).

And it’s depressing that the standard content used for when you preview a Tumblr template receives more views than anything I’ve ever written ;-)

And seemingly only two of this list are “adult”. Although this means nothing statistically about the prevalence (or otherwise) of porn on Tumblr.

I also meant to mention that Tumblr already provides a very good directory of sites organised by various categories and ranked by its own “Tumblarity” rating.  But there’s no way to see overall popularity ignoring subcategories, and Tumblarity is a somewhat opaque/confusing metric.

I recognise too that a lot of views of Tumblr content take place via the dashboard, which further skews these results. See the Disqus comments on this post.