A shot of JD

Jonathan Deamer's tumblelog: for when proper writing is just too much effort. if you want, follow me on Twitter or take a random shot.

Jan 14
“While a search algorithm figures out which online documents refer to Madonna the pop star and which refer to the Virgin Mary, it takes sociologists talking to real people to discover that when they enter the search term they almost always just want to listen to a song, watch a video or buy concert tickets.”

Social science meets computer science at Yahoo

I wouldn’t say that necessarily requires a sociologist, but point taken: sometimes an understanding of users is more important that an understanding of code.