Feb
17
“Cue the explosion of the Internet and how it’s been effecting music ever since. The major labels are losing ground everyday, new labels are springing up and old indie favorites are using the web to sell their product to millions of fans. The days of the major labels as kingmakers has come to a screeching halt and along with it the guarantee of success for MTV. With that MTV started pumping out reality shows featuring Real World, Road Rules, The Osbournes, Travis Barker, and so on until now the channel once know for music is now known as the place to catch The Jersey Shore.”
Analyzing The End Of Music Television (via gcn)
The way I view it is simple supply and demand. Great supply of music videos (YouTube etc.) meant MTV no longer had a quasi-monopoly over a scarce good. They had to create another in-demand scarce good, and so started to produce their own content over which they could again have a monopoly.
