Mar
15
“Synchronisation is the abused mistress of the music industry with artists/management/labels and even publishers completely underestimating what it can (and more often can’t) achieve for the track in question. It is often seen as a guaranteed big pay cheque with instant exposure but my experience proves otherwise. Granted, you may get a decent bit of pocket money out of it but ultimately the big money goes to already established artists and when it comes to exposure; you’ll only see the profile of the artist increase if there is a strong marketing campaign around the placement.”
Simon Pursehouse of Sentric Music
Not as witty as he usually is, but just as insightful!
