Mar
18
Tumblr directory
Been doing a very unscientific experiment recently: it seems paid placement atop the (fantastic new) Tumblr directory (specifically the “startups” section) yields fewer new followers than organic placement lower down the page after being nominated by other Tumblr users.
I assume this is because organic placements also appear alongside the dashboard, whereas paid ones don’t.
I also think (though am not sure) that paid placement results in more reblogs from casual browsers, but fewer of these convert into followers.
(Excuse brevity/rubbishness; typed on phone in cab).
