Apr
11
“Thirty years ago, in restaurants, your choice of wine was white or red. Today, any half decent pub will have a choice of six or 10 whites and reds. The coffee market is a bit like that. But we are still at the sweet white wine stage in coffee. People still like long milky drinks with a shot of espresso. People have very ingrained behaviour when it comes to food and drinks, and changing habits is a long, long process.”
Brema Drohan, managing director for Nespresso in the UK and Ireland, in The Guardian.
