Apr
17
Good design speaks. Good design tells your visitors that you care about your product. Good design at the front-end suggests that everything is in order at the back-end, whether or not that is the case. Good design is what separates the best from the ‘good-enough’.
Dmitry Fadeyev, The Value of Good Design (via davidkaneda)
I remember reading once in Richard Branson’s autobiography that when he started running an airline, he became much more concerned with how his record shops looked. He says something like “if there are wires hanging from the ceiling in a record shop, you wouldn’t want to fly a plane with the same owner”.
To users (customers), the product is simply what they can see/touch/experience. If that gives them a bad impression, they don’t care about how good the out-of-sight stuff might actually be.