A shot of JD

Jonathan Deamer's tumblelog: for when proper writing is just too much effort. if you want, follow me on Twitter or take a random shot.

Apr 28
“We cannot allow engineers to build products for an idealized rational user when real humans are irrational: we must design for the way users actually behave.”

Paradox of the Active User

This should be painted in foot-high letters on the walls of any office where any form of software is created.