A shot of JD

Jonathan Deamer's tumblelog: for when proper writing is just too much effort. if you want, follow me on Twitter or take a random shot.

Apr 17
“[There is an assumption] that social media needs mainstream media to justify its existence: that without its blessing social media is not confirmed. But mainstream media is increasingly becoming an echo of social media.”

Mashable

See also: every TV programme that has tried to incorporate a “cutting edge” “interactive” element by showing grainy viral videos.