How good is this logo, it works on so many levels, love it!
“The old Northwest Airlines logo has a very clever icon. Not only does the icon on the left of the text spell out N and W, but the arrow and circle symbolizes a compass pointing in the northwestern direction.”
Clever graphic design, BUT WHAT’S THE EFFECT ON THE BOTTOM LINE?
(Is what I might say if I didn’t have an appreciation for art and the aesthetics of life).
I do wonder with things like logos though: does a clever, interesting design like this provide any better ROI than a simple-yet-recognisable graphic knocked out in 5 minutes? I know brand perception is sometimes unquantifiably beneficial but…
