Posts tagged marketing
Fusion Ads are always great, but I love that this one contains no branding/logos/URLs.
Some products don’t need fluffy reputation-building (although lots do); they just need to get clickthroughs and sales from people who need the solution they offer.
So many organisations don’t know which camp they’re in.
They’re finally taking the bull by the horns on a PR front, that’s what.
Also interesting is that I’ve only seen this on Digg so far (not that I read it regularly!). Do Toyota recognise that it’s social bookmarking young’uns whose future purchase decisions may be most influenced by the scandal, rather than stuck-in-their-ways existing-customer baby boomers?
(via azspot)
Seth Godin is always ace…looking forward to reading this in GoodReader.
Report I co-wrote for Northwest Vision & Media. I know I’m biased, but I think there’s some pretty interesting stuff in here, including:
Thanks to everyone who contributed or gave their time.
I clicked this ad because I wanted to find out the answer (300-400%). And after the clickthrough, there were a couple of interesting paragraphs in answer to the question, plus of course some details about Monster, but not in a hard-sell kinda way.
I thought this was cool advertising as it added value for me as the reader. I was reading an article about startups, so am likely to be interested in business, employment etc. The trouble is differentiating these genuine “value adding” interactive ads from spammy “VOTE IN THIS SURVEY AND WIN AN IPOD!!!!1” type ads.
Further, while this ad made my experience better and may make people less resentful of ads in content that they demand to have for free, I wonder whether it’s worthwhile for Monster? If they’re paying for the ad on a cost-per-click basis, maybe they don’t want my click - I’m not looking for work or to employ someone, and only clicked through because I like nerdy trivia and stats.
If this sort of advertising is offered on a CPC basis (I don’t know whether it is or not), I’d suspect it results in higher-than-usual clickthroughs but lower-than-usual conversions. Good for brand-building, less so for financial ROI.
Drivers’ details sold by DVLA are used in roadside adverts - Creepy in a minority report way. Roadside cameras photographed registration plates on passing cars and displayed adverts customised to the engine types of individual passing vehicles.
(via publiccommunication)
It might be scary, but it’s kinda clever. The online-marketing-bod part of me is salivating, while trying to kick the civil-liberties part of me in the shins.
“I know that title might sound like a PhD thesis, but stick with me; a few more posts and I think I’ll have the grand unified social meeja theory of everything…”
A blog post I’ve just written about a new service that people have accused of being too similar to Tumblr, 4chan, Twitter and all sorts of things. And why it doesn’t actually matter.
(I also stick up for TechCrunch a bit. But that’s not the point).
Been looking at teens’ use of Tumblr (legitimate online PR purposes!) and FormSpring seems to be a really popular way to allow readers to get in touch instead of using e-mail. I’d never heard of it before, but I’ve come across it tens of times in about 30 minutes since looking at blogs by young’uns.
It’s always interesting to see how different demograpics use different services (or the same services differently). I guess for this audience, which probably isn’t often entering into big debates about (say) American health policy, Disqus is overkill.
Five questions every decision maker should ask themselves:
